Wine List Checkup
Is your wine list making money for you or for your supplier?
Understand your wine list and grow your profits
Stop Guessing Your Margins. Engineer Your Success.
The Illusion of a "Good" Wine List
You have a beautiful selection.
Your cellar is full.
But if you are like most restaurateurs, or FnB managers...
You’ve seen "inventory apps," "digital menus," and it's normal to be confused.
If you feel confused on which wine to buy, which app to use, or which pricing strategy to follow, you are not alone.
Most restaurant managers handle their wine list by feel.
Apply the standard markup per bottle, cost times markup to calculate the price.
It’s the way things have been done for a century.
It’s comfortable. It’s normal.
It's the way the teach in schools.
Today, it's no longer the most efficient way to grow.
If your cellar is full, you are doing it wrong
Many restaurant owners are proud of their wine list.
They have hundreds of bottles in their cellar.
If you cellar is full, and your glasses are empty...
If your cellar is full, the only one making money is your supplier.
These are signs that your list is built in a wrong way.
We are here to help you.
The Solution: Wine Profit Engineering
While others focus on organizing your wine,
Wine CFO focuses on Engineering Wine Profit.
Wine Profit Engineering is a systematic approach to wine management that identifies the "Sweet Spot" for your specific customers, ensuring you never leave money on the table or scare guests away with incorrect pricing.
Most wine management is reactive.
You buy what looks good, you mark it up by a standard multiplier, and you hope for the best.
With the Wine Profit Engineering system I have developed
It introduces a new mental image of wine management.
Our proprietary methodology, through years of Swiss hospitality excellence,
it identifies the "Sweet Spot" for your specific customers,
ensuring you never leave money on the table or scare guests away with incorrect pricing.
A Simple Upgrade in Perspective
| The Old Way | Wine Profit Engineering |
|---|---|
| 🔻Choosing wine based on what "should" sell. | 💸Choosing wine based on proven selling data. |
| 🔻Guessing if a price increase will hurt volume. | 💸Calculating the Sweet Spot. |
| 🔻Seeing the cellar as a cost center. | 💸Seeing the cellar as a revenue center. |
| 🔻A lot of bottles that move a little money. | 💸Few bottles that move a lot of money. |
Why Wait to Make it Easier?
Continuing to manage your list the "old way" isn't a disaster.
it’s just an unnecessary weight on your shoulders.
Why leave your profit to chance when you can have it engineered?
How to start with Wine List Engineering?
The best way to start with Wine List Engineering is to book a Wine List Checkup.
The Wine List Checkup is a comprehensive review of your wine list, including a detailed analysis of your wine costs, your wine sales, and your wine profit.
The Wine List Checkup is the perfect starting point for engineering your wine list
What is included
What you get in the checkup
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Wine report
A clear analysis of how your list is put together—what works, what does not, and where you are heading—written in plain language with practical suggestions.
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Quick wins
Small changes you can implement soon to improve the list—often without a full reprint or a complete overhaul of your range.
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Wine cost clarity
We work through costs per glass and per bottle so you see what you are spending on wine and how that translates into profit.
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Talk with an expert
We walk you through the results on a call or in person, answer your questions, and discuss realistic ways to strengthen your wine offer.
How much does it cost?
A typical Wine List Checkup reflects about one week of professional work on our side, has an average price is CHF 1'450.-
Usual investment
CHF 1'450.-
Average fee for the full checkup
Right now
Free
for this period
This expired already the last month, I decided to extend this offer until .
You pay nothing. Same work, without the invoice.
Offer ends in
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Days
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Hours
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Minutes
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Seconds
Don't miss this opportunity:
Conditions:
This offer is exclusively available to clients that have not previously engaged with the services of Wine CFO.
The offer is limited to one wine list evaluation per new client; subsequent requests are subject to fees.
For the purposes of this promotion, "client" refers to any company or restaurant that does not have an existing or prior commercial relationship with Wine CFO.
After you submit
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We review your submission —menus, wine list links or files, and the context you shared.
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We may contact you if anything is missing or unclear—typically within two working days.
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We schedule your report and deliver it on the agreed date, with time for your questions.
Start the Wine List Checkup
Take the first step—your wine profits can grow from here.
Start your wine list checkupQuestions? Reach us at [email protected] .
Frequently Asked Questions
- How long does it take to fill out?
- It usually takes less than 5 minutes to fill out.
- How long until I receive the checkup results?
- You’ll receive your report within 7–10 working days.
- Do I need to pay anything?
- No. While our special offer is valid, the Wine List Checkup is free, you won’t receive any invoice, just your results.
- What do I need to get started?
- Just a few details about your wine list and contact information. No preparation needed.
- Will my data be kept confidential?
- Yes, all information you provide is treated confidentially and only used for the checkup.
- Can I ask questions after I get my report?
- Absolutely! We schedule time to discuss your results and answer any questions after your report is delivered.